Global Launch of LabVantage
Mobile App IoT Solution

This past August 2025, Labroots partnered with LabVantage Solutions, a leading laboratory information management (LIMS) software company, to globally launch their Mobile App IoT Solution. By leveraging Labroots’ expertise in virtual event strategy, marketing, design, and execution, the event successfully showcased LabVantage’s innovative solution to attendees around the world.

Here, we discuss the strategies that Labroots employed, including event customization, interactive elements, and more, to make this event the most impactful virtual product launch possible. Through this, we will demonstrate the strength of this incredible partnership that delivered impactful results to a global target audience.

Chati Networking Hub in the LabVantage Virtual Event

Chati played a pivotal role in driving attendance for the LabVantage launch through a strategically executed multi-channel promotional campaign. Chati was able to attract a broad, high-quality, audience of professionals across key laboratory sectors, ensuring strong engagement and participation throughout the event and targeting LabVantage’s desired audiences.

Chati developed a fully immersive virtual environment that embodied the cutting-edge innovation of LabVantage’s Mobile App IoT solution. The platform’s design enabled seamless navigation from the branded lobby to the auditorium, virtual booths, and resource center, delivering an intuitive, visually cohesive, and engaging experience that reflected LabVantage’s commitment to technological excellence.

The virtual event featured a fully branded lobby that welcomed attendees and provided seamless navigation to all areas. In the auditorium, Leonardo Xavier, Global Manager – Mobile and IoT, delivered live presentations and product demos.

A six-week coordinated marketing campaign targeted laboratory professionals in R&D, QA/QC, environmental monitoring, and field operations. Promotional efforts included Labroots email campaigns, banner placements across Labroots platforms, and social media promotions on X (Twitter), Facebook, and LinkedIn.

A dedicated registration page on the Labroots website served as the central hub for participant engagement, driving awareness and registrations leading up to the event through multi-channel digital outreach.

Chati generated 86 high-quality leads through targeted promotions and an additional 578 registrations via the website. With an average email click-through rate of 6.5%, these efforts delivered strong pre-event engagement. They attracted a relevant, motivated audience for the live launch, ensuring maximum visibility and participation from key laboratories and scientific professionals.

Chati hosted a dynamic, global live Q&A session that generated over 60 participant questions from multiple time zones, showcasing strong engagement and interest in LabVantage’s Mobile App IoT solution.

Attendees explored how the technology could enhance laboratory operations, reduce manual data entry by up to 50%, improve IT infrastructure efficiency by up to 40%, and extend mobile workflows to both lab and field environments.

The Chati platform’s seamless navigation between the auditorium, booths, and resource center ensured an interactive, informative, and highly engaging attendee experience.

The interactive booth enabled one-on-one chats and feature demonstrations, while the Resource Center offered brochures, white papers, and technical videos. Chati ensured a visually engaging, functional, and intuitive platform design that kept attendees actively engaged throughout the entire event experience.

Operating within a tight budget, Chati delivered a feature-rich, high-impact virtual event for LabVantage. By strategically designing multifunctional virtual spaces, leveraging interactive tools such as polls, Q&A, and resource downloads, and utilizing a global platform that eliminated travel costs while expanding reach, Chati created a costeffective experience that maximized value, engagement, and visibility for LabVantage’s Mobile App IoT launch.

From concept to live execution, Chati delivered a seamless virtual experience for the LabVantage Mobile App IoT launch. The team designed a visually engaging, intuitive venue with global accessibility and flawless technical performance. Interactive tools supported networking, engagement, and resource sharing, while targeted marketing campaigns attracted high-quality registrants.

Through strategic planning, expert design, and comprehensive event management, Chati ensured a polished, impactful launch that generated measurable engagement and excitement among laboratory professionals worldwide.