The last few years have ushered in a new era of virtual events. Virtual event technology has improved dramatically in response to higher-than-ever demand. Here’s what you can expect from virtual events in 2022.
The basics
The basic components of a virtual event in 2022 remain largely the same. Registration for the event typically occurs through a third-party web service. Participants should expect to receive additional event details after registration, including a link to the event platform and an agenda or schedule. The event itself will still typically include a series of talks or presentations, a keynote speaker, and networking.
Technology has improved
Gone are the days when technical difficulties were accepted as par for the course. Now that most businesses have years of experience hosting virtual meetings or events, participants have higher expectations. Many large virtual events have devoted IT professionals working the event to quickly field technical issues.
There are also more tools and platforms available to improve the virtual event experience. In the past, virtual events were one-sided, with participants watching a video or live stream. Today, participants can interact through live Q&A, live polls, or break-out rooms.
Networking has changed
Networking events are no longer relegated to in person happy hours or meetups. Many virtual events encourage networking and use creative methods to facilitate networking. Virtual event apps can be used to allow event attendees to connect based on mutual interests or to discuss a facet of the event.
One benefit of networking at a virtual event is that participants typically have more visibility into the name and job position of the person they are interacting with. This information is typically visible in a virtual event app. This allows attendees to seek out others that share professional interests.
Virtual events have a larger reach
Virtual events are reaching more people than ever by providing a cost-effective and convenient alternative to in-person events. Virtual events cut down on travel costs and the costs associated with renting a venue. The convenience of attending a virtual event also lowers the barrier of entry for many participants and event speakers.
These differences can lead to a higher quality event. Cost savings can be used to improve the virtual experience and hire speakers who are in more demand. In-demand industry professionals may also be enticed by the ease of logging into the event from the comfort of their home or workspace.
More data is available post-event
Many virtual events include some sort of follow up after the event is over. This could be a quick survey or a more intensive review of the event. This feedback is critical in helping event organizers understand which aspects of their event were successful.
Access to data surrounding virtual events has also improved in the recent past. Many virtual event platforms offer extensive data to event organizers, including attendance and engagement metrics.
Virtual events are here to stay
While the uncertainty of the last few years left organizers unsure of the longevity of virtual events in a post-pandemic world, it’s clear now that virtual events are here to stay. With more certainty as to the future, virtual event platforms and event organizers are investing in better events.