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The Dos and Don'ts of Virtual Event Engagement

Laurence Tognetti
June 17, 2024

The importance of engagement in virtual events cannot be understated. Virtual events are designed to connect individuals worldwide while sharing knowledge and ideas to build a better tomorrow. Additionally, engaging in virtual events provides ample opportunities for you to grow both personally and professionally. You can potentially enhance your career while improving your virtual networking skills along the way. 

Here, we will discuss a list of dos and don'ts for improving engagement in your virtual events. These will help your attendees achieve their maximum potential in building their virtual networks and meeting great people from all over the world. These include strategies for content, gamification, technical considerations, and much more. 

1. Do: Prioritize Interaction Opportunities

Offering various engagement channels, such as live Q&As, polls, and chat rooms, enables greater interaction and connectivity between your attendees, creating meaningful and impactful discussions throughout the virtual event. This increases diversity, inclusivity, and connectivity for individuals worldwide. 

Additionally, encouraging attendees to participate through interactive elements is a surefire way to start meaningful and impactful conversations throughout the virtual event. This can be accomplished through pre-event email reminders and periodic reminders throughout the virtual event. 

Facilitating networking opportunities to foster meaningful connections between attendees, event organizers, and guest speakers allows everyone to share knowledge and ideas, resulting in a more diverse and inclusive world. 

2. Do: Provide Value-Added Content 

Delivering high-quality and relevant content to keep attendees engaged is a must for any virtual event. It provides avenues to start meaningful and impactful discussions that have the potential to continue long after the virtual event has concluded.  

Offering educational workshops, thought-provoking discussions, and inspiring keynotes is another vital avenue for value-added content, as it enables your attendees to engage with each other and potential guest speakers throughout the virtual event. Through this, you help your attendees improve their virtual networking experience and skills, resulting in increased job opportunities and personal growth that could extend long after the virtual event. 

Tailoring content to address attendee needs and interests enables you to create a structured virtual environment built around producing meaningful and impactful discussions that could extend long after the virtual event has concluded, which increases diversity, inclusivity, and connectivity for individuals worldwide. 

3. Do: Incorporate Gamification Elements

Introducing gamification to make engagement fun and rewarding allows your attendees to engage in an informal setting while encouraging healthy competition for everyone. It is encouraged to inform your attendees about the gamification features before the virtual event through pre-event emails so they can better prepare for them. 

Implementing challenges, competitions, and leaderboards to encourage participation enables your attendees to engage with each other, specifically if the gamification is team-oriented. This helps increase diversity, inclusivity, and connectivity for everyone. 

Offering prizes and incentives to motivate attendees to engage is a surefire way to keep them motivated throughout the virtual event. These can include gift cards, online discounts, or merchandise your attendees can redeem immediately after the virtual event. 

4. Do: Foster Community and Connection

The cornerstone of virtual events is creating opportunities for attendees to connect and build relationships. These events provide individuals worldwide with opportunities to develop their virtual networking skills to help build a better tomorrow. This is accomplished with breakout rooms, one-on-one chat rooms, the aforementioned live Q&As, and gamification, which aim to create impactful discussions and engagement for everyone. 

Improving attendee engagement can be accomplished through facilitating virtual networking sessions, group discussions, and social activities through pre-event emails or periodic reminders throughout the virtual event.  

Encouraging collaboration and idea sharing among attendees helps start meaningful and impactful discussions that will last long after the virtual event has concluded. This fosters lasting relationships between attendees while enabling them to improve their virtual networking skills. 

5. Do: Encourage Active Participation

Promoting attendee interaction throughout the virtual event can be accomplished through the aforementioned periodic reminders and by beginning discussions organically in chat rooms or live Q&As. This ensures your attendees stay engaged and interact with other attendees, which provides opportunities to help them improve their virtual networking skills and experience. 

Additionally, prompting attendees to ask questions, share insights, and provide feedback throughout the virtual event enables them to stay engaged with each other and the event organizers.  

Recognizing and appreciating attendees' contributions and engagement is vital to not only hosting a successful virtual event but also building a better tomorrow. The discussions you create during your virtual event will resonate long after the virtual event has concluded. Through this, you help build a more diverse, inclusive, and connected world for everyone. 

1. Don't: Overwhelm Attendees with Information

Virtual events are information hubs designed to help individuals worldwide achieve their personal or professional goals, but you still want to avoid overloading attendees with too much content or data. This prevents potentially turning away attendees who might have planned to stay for the entire event, so keeping content or data to bite-sized amounts is recommended to avoid over saturation. 

This leads to prioritizing quality over quantity when planning sessions and presentations, as the impact of the content far outweighs the amount of content being delivered to your attendees. While most keynote speakers are scheduled for 60 minutes, if you can provide enough content for your attendees to achieve their goals with a 30-minute keynote, the former is recommended. 

Finally, providing opportunities for attendees to digest and reflect on information is vital to their personal and professional growth. This means providing breaks during the virtual event while also encouraging them to process everything once the virtual event has concluded so they can ascertain the best course of action regarding the next steps once they processed their experience. 

2. Don't: Neglect Technical Considerations

Ensuring a smooth and seamless technical experience for attendees will guarantee everyone a more meaningful and immersive experience. Through this, your attendees can stay focused on the virtual event content and their virtual networking goals without unnecessary distractions that could occur throughout the virtual event. 

Testing technology and equipment to identify and address potential issues before the event helps alleviate concerns for attendees, event organizers, and keynote speakers regarding whether they can deliver and receive valuable content. This includes double-checking all content and internet connections to ensure all glitches have been addressed, and you should encourage your attendees to double-check their internet connections as well. 

Before the virtual event, providing clear instructions and support channels for attendees facing technical challenges will also help alleviate concerns regarding the delivery and reception of vital content. This can be accomplished with pre-event emails and periodic reminders throughout the event that attendees can access should technical problems arise. 

3. Don't: Disregard Accessibility Needs

To maximize inclusion for your virtual event, it is strongly recommended that you consider accessibility requirements for attendees with disabilities. This can be accomplished through pre-event emails and surveys that enable you to gain appropriate feedback on attendee preferences. 

Providing closed captioning, interpretation services, and other accommodations as needed will ensure attendees have the same impactful experience. This can be accomplished through artificial intelligence software or by having support personnel provide the captions of interpretations. Additionally, gathering information on other accommodations is vital to providing your attendees with the help they need to maximize their experience. 

During the virtual event, content and communication channels are accessible to all attendees, ensuring they have the help they need should any problems arise, whether technical glitches or other concerns. This ensures your attendees have the most impactful experience possible while helping them grow their virtual network and connect with individuals worldwide. 

4. Don't: Underestimate the Importance of Engagement

When building your virtual event, engagement should be a priority throughout the event planning process, as your goal is to enable your attendees to build their virtual network while achieving personal and professional growth.  

This includes allocating sufficient resources and efforts to promote engagement and interaction, such as pre-event emails and surveys and periodic reminders throughout the virtual event. This ensures your attendees remain focused on engaging with each other, enabling them to grow their virtual network while achieving personal and professional growth. 

Continuously monitoring engagement metrics and adjusting strategies as needed will help demonstrate adaptability should any problems arise. Through this, you avoid negatively impacting your attendees from maximizing their engagement experience and can be accompanied by artificial intelligence or support personnel available throughout the virtual event. 

5. Don't: Ignore Feedback and Insights

Gathering feedback and insights from attendees throughout the virtual event is vital to ensuring they maximize their experience. This can be accomplished with open support channels or periodically asking your attendees about their experience. 

Using feedback to identify areas for improvement and innovation is crucial not only for the current virtual event but also for the success of future virtual events. This can be accomplished during the virtual event or through post-event emails and surveys, where your attendees can share insights on their experiences. 

While feedback is essential for improvement, demonstrating responsiveness to attendee input and suggestions instills confidence in your attendees that you take their suggestions seriously. Thank you emails that identify their concerns and steps that have been taken can also accomplish this. 


Here, we discussed the dos and don'ts of virtual event engagement to provide suggestions for hosting meaningful and impactful experiences for individuals worldwide. From content to technical considerations to feedback, this list will enable you to host an engaging and insightful virtual event from which individuals worldwide can learn and grow. 

We wish to emphasize the importance of effective engagement strategies for event success. Virtual events have become the cornerstone of connecting with individuals worldwide while enabling them to expand their virtual networks and grow personally and professionally. 

As noted, virtual events aim to create meaningful and memorable events experiences through engagement, and we are confident that you will come away from this with a new sense of purpose and vigor to host the most impactful virtual events possible. 

We strongly encourage readers to implement engagement best practices in their virtual events. This will enable attendees to achieve their virtual networking goals while also achieving personal and professional growth. 

We invite feedback and comments from readers to share their ideas and experiences regarding virtual events, enabling everyone to grow and learn from each other and building a more diverse, inclusive, and connected world. 

Please contact Chati if you have any questions or further inquiries regarding virtual events. We encourage you to share your ideas with us anytime.  

Written by Laurence Tognetti

Laurence Tognetti is a six-year USAF Veteran with extensive journalism and science communication experience for various outlets. He specializes in space and astronomy and is the author of “Outer Solar System Moons: Your Personal 3D Journey”. Follow him on Twitter and Instagram @ET_Exists.

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